1. Introduction
Browsing the Yourself Apparel website and registering as a customer of the online store implies understanding and acceptance of this Privacy and Data Protection Policy.
Yourself Apparel maintains a constant concern for protecting the privacy of personal data and takes a preventive approach with regard to site security and the protection of the data of its customers and visitors.
To reinforce guarantees of confidentiality of personal data, new data protection measures have been implemented, both in terms of verifying the legitimacy of the use of the personal data processed and in terms of guaranteeing compliance with the rights recognised for the data subjects. In this context, and through the specialisation of customer support channels, Yourself Apparel aims to promote clearer and more objective communication of the purposes underlying the processing of personal data and the transparency of the related processing operations.
The information contained in this text therefore aims to clearly and unambiguously convey the content of the privacy and personal data protection policy that will be applied under the terms set out in the General Data Protection Regulation in force (hereinafter GDPR) and as defined by the content of the commercial relationship to be established between the data subject and Yourself Apparel.
2. Types of personal data collected
In general terms, personal data is collected in three situations directly arising from Yourself Apparel's activity:
2.1 User registration: creation of the Yourself Apparel customer account and purposes of data processing
For the purpose of creating the customer account, a personal area is made available where the customer must enter the data needed for identification as a customer. Making the first purchase will depend on providing additional personal data, essential for processing the order and its delivery.
Mandatory fields in the forms available for those registration stages are marked with an asterisk (*).
Yourself Apparel is committed to protecting customer data, and this will never be made available to third parties without the data subject's knowledge or consent, as legally required.
When processing a customer's order, certain personal data (such as address and postal code) may be disclosed to third-party entities solely for the purpose of fraud prevention and detection, and always following a request to that effect from the competent authorities.
In addition, when making a purchase on the site, data relating to the delivery address and payment details will also be requested, in order to ensure the greatest possible efficiency and compliance with delivery times.
The data provided will be kept for the period strictly necessary, which normally corresponds to the period for which the customer account exists. For this reason, at the moment the customer requests the cancellation of their customer account, the personal data will be permanently deleted, except for the data needed to comply with legal obligations, which will be archived in a database created for that purpose and for the time absolutely necessary. Should the customer wish to place a new order on the site, they must register again, and will be subject to the terms and conditions in force at that time.
We may also collect other information about the customer's experience on the site for the sole purpose of improving the service provided to the customer, which we will do after confirmation of the data subject's awareness and, where necessary, after their express consent.
Regarding the updating of customer data, whenever the customer wishes to check the data they have provided to Yourself Apparel, they can do so in their personal area. The customer must keep their account access details secure, since any action or request made through their account will be their responsibility, provided the customer identity validation procedures described below have been followed.
We recommend that the customer does not save their password in the browser, since anyone else with access to their computer could access their personal information.
For what purposes is the data collected used?
Customer data is processed for the purposes of carrying out actions such as order processing, notifying the customer of any changes made to the site's features, conducting surveys and evaluating interactions for statistical purposes.
We may also periodically send you information by e-mail about products and services, campaigns, promotions and special offers. If the customer does not wish to be contacted for these purposes, they can unsubscribe from the newsletter by clicking on the link provided in the newsletter text for that specific purpose.
2.1.1. Customer contacting Yourself Apparel
Whenever the customer, on their own initiative, contacts Yourself Apparel to obtain information about products, the purchasing process, the status of an order, or to report any situation related to the site, Yourself Apparel may need to collect additional personal data for various purposes, which will be specifically communicated in each case.
2.1.2 Yourself Apparel contacting the customer
As part of processing a specific order, Yourself Apparel may need to contact the customer to:
Confirm or correct any of the personal data needed to complete the delivery process (for example, delivery address). In such cases, contact will be made to the mobile phone number on the customer's record.
We may also contact the customer by phone to inform them that one or more items in the order are out of stock and that, as an alternative to the unavailability of the products, a refund of the amount paid or replacement with similar products can be arranged.
2.2 Cookies and other marketing tools
2.2.1 Classification and description of cookies
By type:
Essential – allow browsing the site and using its features. Without these cookies, requests cannot be processed.
Functionality or performance – collect information about how the user uses the site with a view to improving its functionality. They make it possible to identify the areas of greatest interest to the customer, measuring the effectiveness of promotional campaigns. In this way, Yourself Apparel is able to understand which products and promotions best suit the customer's interests and needs by: compiling statistics based on the non-individualised behaviour of the customer and the consequent use of the site; measuring the effectiveness of advertising campaigns; consequently introducing improvements in terms of navigation, etc., with the sole purpose of improving the site's performance and response efficiency. For this reason, performance cookies provided by authorised third parties are also used within the limits of the purposes indicated here.
Analytics – used anonymously for statistical purposes and to improve the operation of the site, without ever collecting personal information. They make it possible to highlight items that may be of interest to customers or visitors, monitor the site's performance, determine the most effective method of linking pages, or even the reason why some pages are receiving error messages.
By duration:
Persistent – stored on the customer's computer or device, between browser sessions, to keep settings or preferences and to improve use of the site on the next visit. Some of these cookies are provided by authorised third parties and are limited to the following purposes: displaying campaigns and products that may be of interest to the customer; retargeting (advertising Yourself Apparel products on partner websites or social networks without storing personal data or user profiles, and therefore not involving the transmission of any personal data to third-party entities, since the advertising is completely anonymous).
Session – limited to each session started by the user, and therefore expire whenever a browser session ends. Their purpose may include indicating products previously placed in the shopping cart, identifying problems, and ensuring a better browsing experience. Some session cookies may also help reinforce security.
Cookies used on the Yourself Apparel website:
_gad - Used to distinguish users
_gat - Used to control the request rate
_gid - Used to distinguish users
date_add - Date and time the cookie was created
id_lang - Identifier of the language associated with the user
id_currency - Identifier of the currency associated with the user
last_visited_category - Identifier of the last category visited by the user
ajax_blockcart_display - Option for the cart display to be expanded or compact.
Viewed - Identifier of recently viewed products, separated by commas.
id_wishlist - Identifier of the wishlist to display in the wishlist block.
checkedTOS - Marker for acceptance of the terms and conditions (1 accepted, 0 not accepted)
id_guest - Identifier of the user as a guest if they have not logged in
id_connections - Connection identifier for the user's current session
id_customer - Customer ID if logged in
customer_lastname - Customer's last name
customer_firstname - Customer's first name.
logged - Marker for successful login
passwd - Customer's encrypted password.
email - Customer's e-mail address after logging in.
id_cart - Identifier of the current cart to be shown in the cart block.
checksum - Used by us to check whether the information stored in the cookie has been altered by third parties.
_stripe_sid and _stripe_mid - Stripe is used to process Credit Card payments. Stripe uses cookies to remember your identity and to allow Yourself Apparel to process payments without storing any Credit Card information on its servers.
_fbp - Used by Facebook to create product ads on Facebook
Google Doubleclick - This is an advertising cookie we use to measure the effectiveness of our marketing campaigns. It allows Google to show our ads on other websites based on your browsing history on our page or your interaction with our ads.
2.2.2 Enabling and disabling cookies and similar technologies
Newsletters and other communications may, for statistical purposes, contain information that lets us know if they are opened and allows us to track clicks on links within them. However, the customer is always given the option of unsubscribing from the newsletter or e-mail communication via the specific option mentioned in it.
In addition, in the Help menu of the browser used, the customer can manage the use of cookies and other similar technologies. As indicated in the message visible at the top of this page, access to the Yourself Apparel online store requires the use of cookies, and disabling them may affect browsing on the site.
For further information, we suggest consulting the information provided by each browser or reading articles with specific information on the subject.
2.2.3 Individualised product promotion communications
Yourself Apparel may or may not send e-mail messages, in the form of newsletters, through which it runs general or customer-targeted promotional campaigns. Such communications are only sent after it has been verified that the customer has given their consent expressly and unambiguously and that they have been informed of their right to cancel, at any time, the permissions granted for these purposes.
The processing of personal data carried out as part of individualised communications is done in strict compliance with the GDPR, whether by Yourself Apparel employees or by any third-party entities to whom such data may be transmitted for the purpose of carrying out the services necessary to run the promotional campaigns.
2.2.4 Redirection
Some links on this site redirect the customer to external sites. By clicking on these links, you will be leaving the Yourself Apparel site. As it is not possible to exercise any control over such sites, Yourself Apparel will bear no responsibility for any content made available on them.
2.3 Processing Security
Yourself Apparel uses one of the most secure online ordering systems available and is constantly improving its software, in order to offer its customers the highest possible security. SSL (Secure Sockets Layer) encryption of the data transmitted ensures our identity.
3. Purpose Limitation, Access and Retention
Yourself Apparel is committed to using the personal data of its customers and visitors solely for the purposes strictly necessary for pursuing its activity, subject to the limitations arising from the scope of that activity or the extent of the consent expressly granted by the data subject. This also means that data will not be transmitted to any third-party entity without their knowledge and/or authorisation, except in cases where Yourself Apparel is legally required to do so.
In this regard, Yourself Apparel also ensures that access to such data by its employees is only granted to the extent strictly necessary for carrying out the action in question, with employees identified and tracked according to the roles and tasks assigned to them under their employment relationship.
4. Rights of data subjects
4.1 Right to information and access to personal data
At any time, the customer may request information about the personal data stored, whether regarding the category of personal data in question, its origin and recipient(s), the retention period and underlying purposes, or regarding the identification of the data controller, the data protection officer and their respective contact details.
4.2 Right to rectification and right to erasure of personal data
If the customer wishes to exercise their right to rectify data, they must send the relevant request, identifying the data to be changed and the new wording for it, by e-mail to geral@yourselfapparel.pt or by phone call to 916700484. The same procedure should be followed if the customer wishes to exercise their right to erasure of personal data.
4.3 Right to object and to withdraw prior consent
To reinforce the principle of transparency in the processing of personal data and in communications with the customer, Yourself Apparel allows the customer to change the data processing permissions granted at any time. To do so, they should contact Yourself Apparel by e-mail at: geral@yourselfapparel.pt
5. Changes to the Privacy Policy and Contacts
5.1 Any changes made to this Privacy and Data Protection Policy will be published on the Yourself Apparel website.